Waitrose came to us to create a scalable, branded experience to promote the new fresh and healthy menu offering. The menu used all fresh, locally sourced produce for its ‘on the go’ breakfast and lunchtime range including a take away dinner selection. 

The experience needed to be mobile and engaging. It needed to create a buzz and draw people in. And where possible give them somewhere to purchase, sit and eat during busy commuting and lunchtime hours.