The Brief: A complete rebrand of Gallery 8 was required for this project. Housed in the iconic former Fiat HQ, Gallery 8 needed a new identity to go alongside a huge redevelopment of the commercial shopping space.

The rebrand included everything from the naming (LINGOTTO), logo mark, leasing material, signage, way finding and a full marketing campaign to keep the local demographic informed of what was happening at this iconic venue.

Included here are examples of the Brand Guidelines, onsite wayfinding, online collateral and ‘Out Of Home’ campaign examples. Other leasing materials and promotional video assets are available to view on request.