The Brief: To create a tour-able event to that was able to travel to several predetermined university campus sites situated close to IKEA stores. The event needed to appeal to students on a budget in an engaging and informative way.

We settled on using a double decker tour bus, for its flexibility of space as wells it being  familiar mode of transport for most students. We then designed both the interior and exterior of the bus to be an engaging and inspiring space to be in. It was fitted out to include all the typical spaces you would expect to find in student accommodation, but with IKEAs flare and imagination. We were then able to communicate how IKEA can help students create the perfect space for studying and socialising all whilst living on a student budget.

Included here are just a few pictures from the tour…