The Brief: It was a real hidden gem. And that was part of the problem… So we were asked to create a marketing platform the would help reignite the shopping potential of this centre and introduce it to a new generation of shoppers as THE place to shop in ultimate style.

Princes Square is Glasgows oldest and most stylish shopping centre. In 2016 Princes Square was named as ‘Scotland’s Favourite Building. After going through an extensive strategic and creative process our new platform started to come to life.

Our Enrich Your Senses creative platform helped shape the creative approach for the next 18 months. Communicating to the consumer, across all the seasonal campaigns and events, that they could ‘lose themselves in style at Princes Square’. 

Here are just a few examples of the work  created for this iconic venue. The first being the ‘opulent’ Christmas campaign followed by the Spring campaign that …