As a Creative Lead, it’s my responsibility, and passion, to imagine creative campaigns and solutions for the specific requirements of the clients and brands I work with. For the past eight years, I’ve been doing this in the extremely demanding retail sector for clients including IKEA, British Gas, O2, STIHL, KARCHER, Waitrose and many more.
The retail sector is a fast-moving, results-driven ‘space’ to work in. It’s quick to adopt new technologies, social media platforms and new ways of communicating with its audiences. Which, as a creative, keeps you on your design toes and up-to-date with industry trends. But, perhaps more importantly, it reminds you every day that it’s the IDEA that matters most. You get the IDEA right and it will do its job across whichever platform you need it to.