The Brief: Develop a campaign to attract potential residents of a new residential development in the heart of Ealing. A campaign that delivers a sense of exclusivity and quiet knowing… a sense of pride and ownership.

Dickens Yard is somewhere you belong…a place to occupy for the residents who love Ealing, who know Ealing, who are proud to call Ealing home. Its a special place where they can be surrounded by like minded people… a place for them to rest and play, it’s not for everyone!

I’ve included just a few examples of how the campaign would be communicated across the various marketing channels.