The Brief: Create a full service marketing campaign for the new range of kitchenware from Zyliss. To communicate to consumers the range of products benefits the Zyliss Ceramic Pans will afford them.

The winning creative needed to appeal to a wide range of the keen home chefs who understood the benefits of spending a little more for these top of the range ‘pans for life’.

By developing a specific set of characters and personas for each pan in the range we were able to communicate to our audiences with a targeted and strategic campaign across our chosen media channels.  

Included here are just a few examples from the campaign rollout. Other channels included all owned media and paid channels as well as radio. TV advertising is currently in discussion.