The Brief: To design and create an event to celebrate IKEA Lakeside turning 21 years old. The overall event creative needed to excite and have stand out in the store environment.

The final look and feel featured selected products that IKEA wished to promote across the length of the event. An explosive, celebratory treatment created huge standout in a busy store environment and help flag post all of the instore promotional activities for the consumers visiting during the celebrations.

We achieved our KPIs and helped increase both footfall and spend across the event period and the specific product ranges.

Included here are just a few of the elements created to help advertise and support this event. Promotional items included information handouts, promotion staff t-shirts, store banners, bunting, prize boxes, cardboard hats and much more.